Real estate prices and the overall cost of living in cities are very high and rising faster than people's salaries. This creates a financial barrier for many households. When the cost of living becomes unsustainable, it acts as a strong financial "push" factor. The decision to move is driven not only by a desire for a quieter life but also by the need to find affordable housing. Rural areas offer a financial solution (a "pull" factor) because of lower prices and greater affordability. Therefore, high urban housing costs directly increase the number of people migrating to cheaper rural areas to better manage their resources.