Information systems management is far more than a technical process; it involves profound ethical dilemmas. The fundamental issue is this: just because technology enables us to do something (e.g., collect massive amounts of data), it doesn't mean we should do it. Technology is like a stone thrown into society's "calm pond," causing ripples by creating new situations that the old rules haven't yet addressed. It can take years for social and political institutions to respond to these ripples and develop new codes of conduct or laws, forcing leaders to make ethical choices in legally gray areas.